Maxus pips Madison to bag ITC account
Monday, March 27, 2017, 10:25 AM
GroupM's Maxus has bagged the media account for ITC replacing Madison Media as the agency on record for the Calcutta-based conglomerate that has business interests in consumer goods, hotels, paperboards, and agri-produce. The size of ITC's media account is more than Rs 550 crore, according to industry insiders. The mandate is effective April 1, 2017.