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McDonald's stores undergo brand transformation : launches 'experience store'

McDonald's stores undergo brand transformation : launches 'experience store'

Thursday, March 9, 2017, 3:20 PM

To improve customer experience, McDonald's India, As part of a brand transformation, is launching a series of concept restaurants with enhanced digital capabilities and expects to open 5-10 outlets in the city in the next 18 months. The McDonald's outlet 'Experience of the Future' (EOTF) in Mumbai, features self-ordering kiosks, table service, and has also introduced several healthy options on the menu.
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