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Myntra acquires a smart wearables devices startup

Myntra acquires a smart wearables devices startup

Monday, April 16, 2018, 6:06 PM

Myntra has acquired a smart wearables devices startup Witworks to strengthen Myntra's technology team. As part of the acquisition, the Flipkart-owned company has inducted the Witworks team into its Innovation-Labs to augment its product development capabilities.This acquisition will enable Myntra to develop wearable products for their in-house brands as well as leverage the technology to drive innovation and enhance consumer engagement in the future.
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