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Myntra to cut back on discounts, eyes flash sales model

Myntra to cut back on discounts, eyes flash sales model

Friday, March 24, 2017, 11:17 AM

Myntra plans to launch a new sale event in April based on high fashion and minimal discounts as it seeks to shift towards selling full-price products. Myntra, owned by Flipkart, India’s largest e-commerce firm, expects sales to grow by 40-50% in the next fiscal year on top of the Rs5,000 crore in gross sales it will likely post for the year ending 31 March.
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