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Myntra To Fall Short Of Year-End Target After Demonetization Hits Sales

Myntra To Fall Short Of Year-End Target After Demonetization Hits Sales

Saturday, January 7, 2017, 12:41 PM

Flipkart-owned online fashion retailer Myntra, is going through bad times. It suffered a setback in its recent sale, highlighting the broader challenges which India’s e-tail industry has been facing, in the past six months. Demonetization has kept potential consumers away. Myntra sold goods worth more than INR 350 crores, during the three-day sale, falling short of the targets it set, by a considerable margin.
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