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Netflix, Amazon set aside Rs.2,000 crore in battle for India market

Netflix, Amazon set aside Rs.2,000 crore in battle for India market

Monday, April 10, 2017, 7:40 AM

US-based video streaming platforms and arch rivals Netflix and Amazon have extended their battle to Indian market, where they have set aside Rs.2,000 crore each for acquiring content to attract subscribers. Amazon Prime Video has taken early edge over Netflix, signing up 9.5 million active subscribers since its launch in December. At 4.2 million a little over a year after its launch in India.
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