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Next year, Hotstar needs to take guard again for IPL rights
Thursday, April 13, 2017, 9:43 AM
Video streaming service Hotstar, which holds the digital-broadcast rights for the IPL, can expect about 130 million viewers to watch the cricket matches online, according to three analysts tracking digital viewership data. While the projected 30% increase in online IPL viewership from last year may seem like a big deal, it pales against the 143% surge in viewership for Hotstar during the 2016 edition.
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