Online spending in India is taking off: BCG
Thursday, March 23, 2017, 7:16 AM
Even as the government attempts to push India towards cashless economy large section of Indians have already shifted to digital spending in last few years according to research by Boston Consulting Group. Number of online buyers has increased seven fold to 80 million to 90 million. Continued growth in internet penetration and rising e-commerce adoption will drive further growth in number of online buyers.