Parle to launch Frooti Fizz, the first extension since 32 years
Wednesday, March 8, 2017, 10:13 AM
Parle Agro Pvt. Ltd is set to launch a fizzy version of Frooti, the first brand extension of the popular mango drink since 32 years. Frooti Fizz is priced at Rs 15 for a 250 ml PET package and Rs 30 for a 500 ml PET package. Parle Agro has set the target of increasing its annual revenue to Rs 5,000 crore by 2018.