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Pepsico, Coca-cola fight patriotism in drought-hit Kerala

Pepsico, Coca-cola fight patriotism in drought-hit Kerala

Thursday, March 16, 2017, 2:40 PM

Kerala state decided Wednesday to promote local brands over Coca-Cola Co. and PepsiCo Inc. beverages after counterparts in neighboring Tamil Nadu boycotted the multinational drinks. While retail groups claim the companies are siphoning off groundwater and selling products tainted with pesticides, academics and analysts say the soda giants have become scapegoats for a water crisis that’s become mired in politics and patriotism.
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