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PepsiCo again engages in comparative ads, takes pot shot at Coca-Cola

PepsiCo again engages in comparative ads, takes pot shot at Coca-Cola

Thursday, April 6, 2017, 7:14 AM

After an almost six-year gap, PepsiCo has again engaged in comparative advertising, taking a pot shot at rival Coca-Cola. PepsiCo’s latest commercial for its lemon drink 7Up appears to belittle rival brand Sprite’s long-standing tagline "Clear Hai" by highlighting the "new clarity" of this generation, for whom "I don’t know" is cooler than “I know.”
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