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PepsiCo buys Chinese snack brand Be & Cheery for $705 million

PepsiCo buys Chinese snack brand Be & Cheery for $705 million

Monday, February 24, 2020, 11:05 PM

PepsiCo Inc has agreed to buy Chinese snack brand Be & Cheery from local-jujube-maker Haoxiangni Health Food Co Ltd for $705-million, companies said. The U.S. multinational food and beverage maker said the acquisition of Be & Cheery, which sells snacks from nuts to dried fruits mainly on Chinese e-commerce-platforms, was an important step in its goal to become China's leading consumer-focused food and beverage-company.
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