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Private labels to account for 10% of Flipkart's biz by December

Private labels to account for 10% of Flipkart's biz by December

Saturday, March 18, 2017, 2:46 PM

Private labels will contribute 10% to online marketplace Flipkart's overall business by the end of this year, as a part of a strategy to boost margins and compete better with rival Amazon. The e-commerce giant has only one private label, `Flipkart Smartbuy', which sells products under 11 categories, including electronic accessories and home plastics. It accounts for 10-35% of Flipkart's business in these categories.
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