Re 1 candy Pulse hits Rs 300 Crore sales in 2 years,
Wednesday, March 8, 2017, 4:56 PM
The Pulse a raw mango flavored tangy candy from Dharampal Satyapal (DS) Group, has registered sales worth Rs 300 crore since its launch in mid-2015, leaving more established multi-nationals scurrying for new market strategies. The candy market in India, worth Rs 6,600 crores, is growing at an annual rate of 12-14%. Pulse’s brisk sales growth is more impressive considering the stiff competition in India.