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Samsung focuses on semi-premium phones, e-sales after burning fingers

Samsung focuses on semi-premium phones, e-sales after burning fingers

Monday, March 6, 2017, 5:53 PM

With no high-end models after the Note 7 failure, Korean Company Samsung, known for its super-premium phones in the Rs 45,000-plus bracket, is counting on its semi-premium range to improve sales. On March 6, Samsung will launch a new phone in India in the Rs 25,000-30,000 bracket. This will be the second launch in a week in this range.
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