SBI unveils new branding after merger of 6 entities
Wednesday, April 5, 2017, 10:05 PM
SBI today unveiled its new brand identity, designed to position the bank as technology savvy, modern and ready to meet financial needs of all. In recent years, SBI has accelerated its efforts towards developing digital products and services, SBI Chairman Arundhati Bhattacharya said in a statement. Also along with the merger, we felt the need to position SBI as a contemporary brand, she added.