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ShopX enters into strategic tie-up with Puma

ShopX enters into strategic tie-up with Puma

Thursday, April 20, 2017, 1:14 PM

Digital offline platform ShopX has entered into a strategic tie-up with Puma, which would help the German sportswear firm scale up its footwear business in tier II markets. Puma will leverage ShopX's digital offline model to scale up its footwear business and help it establish a presence in over 1,500 retail outlets in tier II markets, ShopX said in a statement.
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