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Small town consumers drive online luxury sales

Small town consumers drive online luxury sales

Saturday, April 1, 2017, 7:21 AM

Small town consumers now contribute 30-45% of sales of online luxury stores, courtesy largely to lack of access to authentic luxury products in nearby markets and increasing credibility of online stores that offer original warranties and guarantees, service support, and no questions asked return policy. Tata CLiQ business head said 48% of the portal’s customer base is from tier 2 and tier 3 markets.
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