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Social media advertisement unable to appeal 20-45 years age group

Social media advertisement unable to appeal 20-45 years age group

Sunday, April 9, 2017, 6:48 PM

Social media advertising may have high reach but when it comes to driving brand impact, it has lesser capability to appeal to the age group of 20-45 years, according to a report by Kantar Millward Brown. As per the findings of the global media and advertising research firm, social media drives better reach and brand impact among 15-19 age group.
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