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Sports sponsorships in India grow 19.33% to hit Rs.6,400 crore in 2016

Sports sponsorships in India grow 19.33% to hit Rs.6,400 crore in 2016

Friday, March 17, 2017, 12:49 PM

In a year when the advertising business grew only 11.89%, sports sponsorship grew 19.33% in 2016 to touch Rs6,400 crore, highlighting the willingness of advertisers to spend big money on sporting events in terms of sponsorships, endorsements by cricketers, and advertising during sports events. While cricket still accounts for much of the spending, other sports are beginning to make their presence felt.
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