Tata ties up with Alibaba to take Tetley tea bags to China
Wednesday, March 29, 2017, 3:42 PM
Tata Global Beverages Ltd has entered a tie-up with e-commerce firm Alibaba to sell Tetley tea bags through the latter’s TMall business-to-consumer (B2C) marketplace. Tata Global Beverages plans to use the twin hooks of Tetley’s Britishness and the expertise of Indian blenders to sell in China. Tetley has struggled to boost revenue in the past couple of years.