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Telcos move to raise revenue may widen risk of customer churn
Tuesday, January 28, 2020, 7:56 PM
Telecom operators face a catch-22 situation. On the one hand, they need to quickly unveil higher value bundled plans offering bigger chunks of data in the popular 28-day category to boost ARPU a key performance metric. Bharti Airtel, Vodafone Idea and Reliance Jio Infocomm had raised tariffs of bundled prepaid services plans 14-33% just over a month ago.
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