Virat Kohli hikes endorsement fee to Rs.5 crore/day
Friday, March 31, 2017, 8:22 AM
Cricketer Virat Kohli has increased his endorsement fee to Rs.5 crore a day for new contracts, the highest charged by any celebrity in the country, possibly putting the 28-year-old in the league of international-sports-stars. The Indian captain's fee earlier ranged between Rs.2.5 crore and Rs.4 crore a day. The increase comes as the renewal of his endorsement-deal with cola maker PepsiCo is being negotiated.