Smartphone brands Asus, InFocus, Xiaomi, Motorola, ZTE and Huawei are streamlining strategy to intensify expansion into brick-and-mortar retail with the GST expected to be rolled-out on July-1 likely to erode the difference in pricing of smartphones online and offline. These brands have drawn up fresh strategies such as direct distribution, partnership with large-format retail, creation of separate models for offline, setting up own stores.