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Fair & Lovely no more, it's Glow & Lovely now | ஃபேர் & லவ்லி இனி இல்லை!

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HUL on Thursday confirmed the company is renaming its popular skincare cream Fair & Lovely as Glow & Lovely. The move comes after the company decided to drop the word ‘fair’ from ‘Fair and Lovely’ brand following social media criticism after the #blacklivesmatter protests in the US. Post Hindustan Unilever’s announcement of rebranding its fairness cream to ‘Glow & Lovely’ and the men’s range to ‘Glow & Handsome’, Kolkata based company Emami is threatening to take legal action against HUL because of the similarity in names. Emami, which owns the men’s grooming product ‘Fair and Handsome’, stated that it had launched ‘Emami Glow & Handsome’ digitally a week back with necessary applications already made to the relevant authorities. Watch the video to know the reason why 'Fair & Lovely' has changed its name to 'Glow & Lovely'.

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