1. Improve the growth percentage of toilets from 3% to 10% by 2019 2. Increase in the construction of toilets from 14000 to 48000 daily 3. Launch of a National Level/State Level Media campaign through audio visual, mobile telephony and local programmes to communicate the message of awareness. 4. Involvement of school children in the activities for spreading awareness on Water, Sanitation and Hygiene.