1. To promote education and create equal value for the girl child through proper implementation of a sustained social mobilization and communication campaign 2. Focus and improve the issues of declination in SRB/CSR in public discourse which would be an indicator for good governance. 3. To focus on gender critical districts and cities low on CSR for intensive & integrated action and engaging with communities to challenge gender stereotypes and social norms. 4. Adopting innovative interventions by the districts as per their local needs, context and sensibilities. 5. To ensure the services of various schemes & programmes that are sufficiently responsive to the issues of gender and children?s rights.